Top Business Trends for Successful Businesses

Corporate Business Solutions  helps business owners access the information that is often necessary for growth in small and medium – size businesses.  As we are already well into 2017, it is time to review the trends that are at the forefront of the business arena: 

1. Crowdfunding - To the surprise of many, globally crowdfunding is trending to surpass venture capital by the end of this year. Smart companies are using crowdfunding to not only raise capital, but to validate products before making substantial investments in product development. 

2. Sales And Content Marketing Become Fully Integrated- As customers and buyers continue to do more online research, top performing organizations continue to integrate sales and content marketing. The goal is to ensure that when customers search for risks, challenges, and implementation strategies associated with your solutions, they will find your content to address their questions.

3. Video Becomes Essential - According to a recent study, video is becoming a critical source of information for executives:

            • More than 80% said they are watching more online video today than they were a year ago.

            • Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.

            • Overall, 65% have visited a vendor’s website after watching a video.

4. New Collaboration Tools Require Rethinking Email - Collaborative tools like Slack are replacing email for internal communication. Started in 2013, Slack surpassed 4 million daily users in October 2016. Though this does not mean that companies will abandon email all together, it does change how you need to think of email.

5. Recurring Revenue - Companies continue to shift from single, up-front payments for products to recurring revenue for a service. Financial markets reward predictable, recurring revenue. Whether it be monthly or annual, smart companies recognize that recurring revenue with a high renewal rate demonstrates perceived customer value.

To learn more about us and / or to schedule your appointment with the business experts at Corporate Business Solutions, call us today at 877-357-9366.